At the moment these are my favourite print ads. It’s amazing how such simple ads with no images or graphics can convey such strong messages to the viewers.
The ad about donating eyes strikes a chord with the viewers and hence encourages them to do what the ad is asking them to do- donate eyes. This is done effectively by using (or in this case, not using) particular letters to put across a persuasive message.
The ad to quit smoking has a great impact on the viewers, without using any gory images, but instead just by using a few words. These words are used to put together a simple but at the same time powerful message for the viewers. The impact of the message is created by playing around with the thickness/ boldness in the font of the letters, which tend to become thinner as we reach the end of the sentence, signifying weight loss due to smoking.
Such is the power of words. And when such words are put together to execute an idea in the form of an ad, it can greatly influence people towards or away from a cause. So an ad is never too simple, because even the simplest of ads can convey a lot to the audience.
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